It’s time to go on vacation and fly away.

The best thing about travelling is that it always starts from the head and the heart. My trips, at least, always start like this: exploring with imagination and curiosity all the places I haven’t been to. It is only when thoughts begin to drift away from my comfort zone that I am ready to live new exciting adventures.   

It is a way of traveling that I apply to both life and work. Because in the end, in order not to remain static at work, I always look for new stimuli and opportunities that can come from anywhere. You just get away from your “mental boundaries” and discover new horizons starting from your potential.

The suitcase of an experience teller.

When I started my new career, I was anxious, because it was a bit like starting from scratch, in the dark, without having a Lonely Planet guide in my pocket. However, I had my “mind map” and I knew where I wanted to go: to let everyone know what an experience teller is and does.

Since I had a long trip ahead, I filled my suitcase with the most important things: courage, creativity, perseverance and passion.

I carefully chose the main means that would help me to move and communicate, mainly the website, the blog and the social networks. Together with them I have equipped myself with every technology useful to tell and share my communication experiences in the most complete way (notebook, tablet, smartphone, gimbal, reflex), in addition to using my inseparable chopper bike that always allows me to get everywhere and overcome the roman traffic.

An up-to-date travel diary.

Starting again with a new positioning on the market, after 30 years of company work, was certainly not an easy walk, but every step traveled and every FRAday published is repaying me, week after week, for all the effort and sacrifices.

I still remember the first blog article published on February 11 this year. A date to which I am very attached because it marked my personal restart and the launch of my professional challenge.

To date, after almost 5 months of intense work, 22 FRAdays published, almost 2K impressions reached, an organic search traffic up to 7% (within 67% direct; 33% from social) and an average reading duration that exceeds 2 minutes for each article, I can say that my objectives were met. These are real numbers, without any “push” marketing action.

But the most important thing are the relationships that I created in record time: from the first Italian digital twin influencer to the close acquaintance of Alessi CEO, from the request of a central Mercedes agency in Stuttgart asking me to participate as a speaker at the FE weekend in Rome to the beginning of an interesting collaboration with an important Milan agency, from the contact with special people involved in art, social themes and magic, up to the friendship born almost by chance with a wealthy American fan of Ferrari. Last but not least, Confindustria’s first official engagement to tell an experience of Industrial Regeneration. A world of opportunities has opened up for me and now I’m finally ready to fly.

The first official engagement is never forgotten.

I never thought I’d be “on the other side of the desk”, at least until a year ago. Yet it happened and being “recognized” as a blogger and influential voice by companies and organizations is not only a great source of pride for me, but also a very strong incentive to move forward.

Because basically in life there is an alternative path for everyone. The hardest thing is to find it and take it without looking back. 

While I am sitting on the Freccia rossa for Mestre, I finally leave the past behind me ready to participate in my first “media tour” with my new colleagues. 

I want to dedicate this weekend to all travellers.

And those who, like me, travel with their heads, hearts, imagination, ideas, words and images. On the other hand, we know, “traveling, as love, justifies every mean“.

If you also love to travel, I have prepared an interesting itinerary on my Facebook and Instagram channels with some small previews of the project that I will launch next weekend.

Enjoy the flight, today is another FRAday!