Francesco Fontana Giusti
I'm not
an archistar

an archistar

secret agent

party crasher

a social climber

quote writer



google robot

About Me

Now that you have understood who I am not,
I will tell you what I did to become
an experience teller and
what values I can bring to a future
oriented company or organization.

My story in a nutshell
1. When I was little, I wanted to be an astronaut

then I discovered that with good ideas and courage you can still make amazing things without going into space

2. My first launch in the phantagalactic universe

happened in the Publicis Group, where I felt like a real account landed on the Moon

3. I came back to planet Earth in the mid 90’s

leaving my shuttle and entering into the huge General Motors Headquarters

4. I travelled everywhere in the marketing Universe

exploring new brand territories and different national and international markets

5. The big professional breakthrough came in 2009

when I decided to change direction, giving voice to the universe of brand values

6. Today my thoughts are open to everything new

that can generate value and growth of the corporate and brand experience

If you want to know the whole story,
I would be happy to tell you all about it

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    Personal Awards
    + 16.000 MOVIES SEEN
    100.000 PHOTOS TAKEN
    + 750 PRESS EVENTS
    What people say

    As administrative and financial director, I enjoyed working with Francesco, a man of culture, a car enthusiast, a fine connoisseur and a dynamic player in his area of responsibility. His honesty and transparency allowed us to work constructively to provide him with the necessary means to achieve his objectives, while respecting the constraints of the organization.

    MARC GANTZER – ex CFO Renault Italia

    We worked together and no doubt that Francesco was extremely professional, problem solving, skills at the top and team builder. For sure among the best colleagues, I ever had in my long career.

    GIANLUCA ITALIA – Official dealership for Milano Peugeot, Citroen, DS, Opel, Mazda, Volvo, Arval Store

    WoW, I have never attended press events as well-organized as with Francesco. Impressive job indeed. A very big thank you for that.

    CEDRIC LACOUR – Sales and Marketing Director

    I worked with Francesco for seven years at Renault Group. Leading Italy’s communications team, Francesco was the reference by which others were judged. He is at the top of his profession and always seeking new communications channels where he sees opportunities ahead of the market. Above all, he was a pleasure to have as a colleague.

    JEREMY TOWNSEND – UK Group Communication director at Stellantis

    Francesco is an enthusiastic person, driving business processes with excellent communications kills. He knows the car business in all facets. Looking for innovative, creative solutions is always part of his endeavor.

    ANDREAS BOERNER – Project Manager Weiterbildungsplatt from eGovernment at land Hessen

    I always felt Francesco working in the right direction of achieving a favorable saying of the Brand he represented, towards journalists, media and public. Very often this target was achieved contributing actively to the growth of both Corporate Image and sales. 

    ROMANO VALENTE – Socio Onorario UIGA – Former General Manager UNRAE

    I had the chance to work with Francesco when he was in charge at Saab Automobile. I noticed and I still remember his extraordinary velocity to understand the right direction for the brand. He’s one of the few enlightened “creative managers” I met along my path. 


    Francesco is an incredible hard worker with ability to absorb stress and heavy pressure. He always showed an outstanding commitment to deliver on the assigned targets. A person I could rely on. He is open, enthusiast, very creative but also straight and very capable to work in multicultural, international working environments.

    CESARE PRATI – Sales and Marketing executive Automotive

    Francesco is a real expert in the automotive industry, especially in marketing and communication activities: a global vision of the evolution of the sector, a clear comprehension of the brand strategy, the knowledge and expertise of marketing & media deployment operations. His human skills and easy relations to others allow him to integrate quickly a team with positive added value.

    PHILIPPE GREIVELDINGER – VP Financial planning & Analysis Dacia in Renault Group

    While at l’Oreal in charge of the marketing development of various beauty brands, I have had the opportunity to work with Francesco, who has proven to be an excellent partner. His understanding of the brands DNA, his vision on how to communicate on their specificities, have contributed to make them a success in the markets, and top of mind amongst retailers.

    CATHERINE COCHAUD – Founder and Managing partner CC8 international

    Francesco works with a positive mindset with creativity and proactivity. During the lockdown period, he demonstrated excellent leadership, creating emotional digital events, pushing his team to go a step further to reach excellence, involving the whole company with the #stayathome contest to maintain high motivation, maximizing Renault’s visibility and positive image with Zoe very successful “The sound of change” video that was seen by more than 1 million people on Facebook.

    ERIC PASQUIER – VP Europe operations Renault Retail Group

    Francesco has a highly diversified experience in Marketing, Brand and Communication Management. Not only he has been very professional when working at General Motors with me, but what is most valuable about him are: his business vision, innovation and commitment to achieve objectives. He delivers results!

    MASSIMO BERNI – Management consultant – Former Southern Europe executive Director at General Motors

    Storytelling, passione, emozione, sfida, stile, creatività. Sono gli highlights di Francesco, un fuoriclasse della comunicazione, che riesce sempre a elettrizzare il linguaggio automotive troppo fermo in modalità standby. Una fortuna per un’azienda averlo a capo di un team comunicazione.

    ROBERTA PASERO – journalist “Il Giornale”

    Conosco Francesco dai tempi in cui era Direttore PR di Chevrolet Italia, e in tutti questi anni ho avuto modo di apprezzarne la competenza professionale e le qualità umane. Trovo che abbia sempre saputo raccontare con elegante efficacia il punto di vista aziendale sulle strategie di prodotto e commerciali dei brand per i quali ha curato l’immagine e la comunicazione.

    GUIDO COSTANTINI – Editor in chief AlVolante – Car Of The Year Jury Member

    [sp_testimonial id="256"]
    MY WAY

    In an increasingly crowded world of voices,
    data and content, words alone are not enough.
    A brand that wants to build
    a deep link with its clients
    needs to go beyond self-referential narration.
    Experience telling is the approach
    I use to bring stories to life.

    Why is experience much stronger than a thousand words?
    It is real, tangible and concrete

    exactly as our desires and expectations are

    It is pure emotion

    Its objective is not to sell, but create strong emotional links


    It is a source of inner enrichment

    it increases our emotional and cultural baggage

    It is immersive and attractive

    able to activate and stimulate all our senses

    It is engaging and memorable

    it generates dialogue and interaction, leaving deep memories

    It is evocative and narrative

    leaving a lot of space to your imagination

    The tools I use to build experiences that make people talk.
    LCV launch video
    Things I like to live and share on the weekend
    Let’s meet up
    Heart Quarters

    Testaccio, Rome.


    +39 328 6407375


    Free teller

    Ready to new challanges

    Tell me your story, we will turn it into an unforgettable experience

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