Technology has always followed human evolution.

From the discovery of fire to wheel, from the advent of the motor to electricity, from the invention of the telephone to the internet revolution, technological evolution has radically transformed our habits, our way of experiencing social relationships, of working, of producing, of conceiving our time and space, of choosing the products of our desires and of relating to the brand.

The key word today is digital transformation.

Terms such as artificial intelligence, automation, robotics, internet of things, smart cities, business web oriented, have become part of the daily lexicon of the various industrial sectors, becoming keywords of the digital transformation processes.

Such a quick transformation that often frightens those who do not know it or those who do not have the tools to understand it and seize the great opportunities for growth and development coming from it.

Technologies that have changed the driving experience.

The real challenge today in this sector is to transfer the advantages of these innovations, humanizing the technology through a simpler and more immediate narrative language that makes it accessible to all.

To do this, it is necessary to put the consumer / user at the center, making him the protagonist of the great revolution taking place in the world of mobility.

Video storytelling is certainly one of the most effective communication tools for capturing the customer’s attention and engaging them in an emotional way.

Video main protagonist of the storytelling

Since the advent of social media and in particular Youtube, video has become an increasingly important form of infotainment in corporate and brand strategies, thanks to the immediacy of the message that “arrives much earlier” than any written text.

The success of the video format is demonstrated by the numbers: according to what is reported in the Digital Report 2019, about 92% of the Italian population watches videos online and 81% of users do so through their smartphone.

A confirmation that gives the order of measurement of how powerful and effective this means is, especially if used to simplify information, such as in the case of new technologies in the automotive world, so advanced and difficult to explain without entering into engineering technicalities

The advantages of video storytelling

The first great advantage of using video storytelling lies in the immediacy of the language, a fundamental element when it comes to making the general public understand the benefits of technological transformations in the clearest, simplest and most direct way possible.

The second advantage is the simplification of information. Just think of the great explosion of video tutorials on the net, published every day and shared by millions of users. Their success is due precisely to their ability to simplify very articulated and complex passages and concepts.

The third benefit is emotional involvement. It is thanks to the right mix of images, words and music that video storytelling allows you to reach customers where many speeches fail, that is to the hearts of people, not to convince them in the traditional marketing way, but to create a special connection with each of them.

Last but not least is the ability of the video to “speak” and to express the personality of the brand, humanizing communication and favoring a new type of dialogue, deeper and more authentic with its audience.

The importance of transforming languages

The most important challenge for mobility 4.0 plays on these elements with the transition from a specialized technical language to a language based on the mechanics of emotions to bring customers and new audiences closer to new technologies.