Today there are many ways to get to the heart of consumers.
With the advent of digital culture and new technologies, the customer experience has lost its one way communication, opening up to many new channels.
Building long lasting relationships is very difficult.
It is true that brand reputation plays a major role, but that is not enough. A new approach is needed to generate innovative brand strategies that create an emotional link with the customer.
Do you want to go into this interesting journey with me? my article on the future of mobility in online on FuoriGiri (Italian; if you want to read the complete article in English you can ask for it).