Why are we so attracted to certain objects?

For their shapes? colors? aesthetics?

To answer these questions we need to go beyond the concept of beauty, because it is not sufficient to explain the emotions that the object can trigger in your soul and create this strong relationship with the object you love. 

Emotional design responds to our vital need : making us feel better.

A term popularized by Donald Norman in 2004, emotional design was created to respond to a vital need for every human being, namely “to make us feel better”. As Donald writes in his famous essay (“Emotional Design”), “pleasant objects make people happy, who in turn tend to think more creatively”.

Designing emotions is the purpose of car design.

It is using the emotional design approach that the most famous car designers have managed to shape the materials and find a perfect balance between aesthetics and function, giving soul and life to true masterpieces of automotive design.

Cars that make us dream. But above all, products that go beyond function and aesthetics, shape and color, technology and innovation.

Future mobility has to choose from the heart.

In a globalized markets where you can find very similar products, ambitious designers need to transfer uniqueness in their mobility design projects, revolutionizing the driving experience and enriching it with new stimuli and emotions.

Do you want to continue talking about designing emotions? on a new talented designer site, you can read the whole article